Contact
Business Hours
Monday through Friday
8 a.m. to 5 p.m.
Overview
The Special Events Division manages the City’s special event programs, including planning and oversight. This division coordinates with other City departments for logistical support for events, including security, clean-up, barricades, fencing, first-aid, permits, and use of City facilities. Special Events serves as the liaison and is the primary contact between City departments and the organizer.
Sponsor City of Roswell Special Events (CORSE)
The City of Roswell Special Events (CORSE) team produces a wide variety of free, high-quality community events that enhance quality of life for residents and attract visitors from across North Metro Atlanta. From large signature festivals to family-friendly community celebrations, our annual event season brings people together in meaningful and memorable ways.
These events are more than gatherings — they are opportunities.
Every business has a target audience. Through strategic sponsorship of CORSE, your organization can connect directly with a highly engaged, consistently top-ranked community in the State of Georgia. Our events provide valuable platforms for brand visibility, direct engagement, and meaningful community alignment.
Why Partner with the City of Roswell?
By becoming a Special Events sponsor, your business will:
- Align with a City that prioritizes quality of life and community connection
- Gain exposure to residents and visitors throughout North Metro Atlanta
- Build brand trust through association with professionally produced, high-impact events
- Engage face-to-face with attendees in dynamic, activated event environments
Proven Reach & Marketing Impact
Our annual event season delivers both in-person engagement and expansive digital visibility. Our sponsorship opportunities are designed to provide measurable marketing value while supporting events that residents look forward to year after year.
- Community Engagement
- 68,000+ attendees across the annual event season
- 30+ major community events
- 100+ total event hours
- 10+ activated event spaces
- Digital & Marketing Performance
- 108,000+ online followers across 10 digital platforms including Facebook, Instagram, LinkedIn and X (formerly Twitter)
- 8.2 million total reach last year
- 13 million total impressions in the last year
Special Events Sponsorship Packet
Ready to explore partnership opportunities? View available sponsorship levels, benefits, event details, and marketing reach by downloading the City of Roswell Special Events Sponsorship Packet.
Download the Special Events Sponsorship Packet (PDF)
Roswell Permitting & Licensing HUB
The City of Roswell accepts applications for special events and film/video/media production through the Permitting & Licensing HUB.
- Returning Events – Apply for a Special Event Permit
- New Events – Contact the Special Events office at 770-594-6192 for pre-application discussion
- Apply for a Film/Video/Media Production Permit
Permitted Special Events
Special event permits are designed to support nonprofit organizations and community groups.
A Permitted Special Event is any activity that will either affect the ordinary use of parks, public streets, rights-of-way, or sidewalks, disrupt the flow of traffic on public streets or sidewalks, or include alcohol service or sales where it is not normally permitted. Events on private property which will make no use of city streets other than for lawful parking do not require a special event permit. The fee for special event applications is 150.00 if other City services are required. An application fee of 50.00 is required if no City services are required.
A permit is necessary for any individual or company interested in media production (film, video, or large-scale photography) on City property within the city limits of Roswell. Production permits will not be considered without a 48 hour lead time. Permits are not required if all filming is being done on private property and no public roadways or public spaces are being affected. The fee for all filming/video/media production applications is a non-refundable $250.
Application Deadlines
Applications must be reviewed by the public safety departments and any other departments affected by the event. There are times when changes to the event, including the date and time, may be necessary due to other events in the area or public safety concerns. For these reasons, applications should be submitted as follows: not less than 2 weeks, prior to an event if City resources are not required, not less than 30 days prior to a recurring event if City resources are required, and not less than 60 days prior to a new event or recurring event with a change in venue/route if City resources are required.
Applications may be submitted up to a year prior to the event, and early submission is encouraged in order to secure your preferred date since the City can only accommodate one road closure per day. Any advertising of your event prior to receiving all the necessary approvals is done at your own risk since any number of details of your event, including the date and time, may be changed through the review process.
The Review Process
After a complete application is submitted, it will be sent to the public safety and other affected departments for review. This can take up to 2 weeks, depending on the volume of applications and the complexity of each event. During the review process, departments will determine if there are conditions to the permit (public safety measures, time limitations, property requirements, etc.) and/or the amount of City resources (staff, equipment, etc.) required for your event. Approval of your event will depend on availability of City resources.
If no City resources are required, the permit will be issued with any applicable conditions. If City resources are required, the organizer will receive a statement of what is to be paid directly to staff at the event. Each staff person working the event shall be paid for a minimum of 4 hours.
A pre-event meeting between the organizer and key staff members will be held prior to the event.
Approved Low-Impact Race Routes
If you are applying for a road race, you must have at least 250 runners/walkers at your event to be eligible for a road closure. The following are low-impact routes which have been identified by the Police and Transportation Departments, which require a limited amount of staff/equipment. These low-impact routes average a cost of $ $2,500.
Road races must start no later than 7:30 a.m. for a 5k and 7 a.m. for a 10k. The Roswell Department of Transportation will cone all road races. All races are required to start 30 minutes after sunrise.
Frequently Asked Questions
The City of Roswell Special Events Sponsorship Program includes six signature community events that take place throughout the year. These events are produced by the City and provide consistent, high-visibility sponsorship opportunities.
The current standard events included in the sponsorship program are:
- Alive in Roswell – A free monthly festival every third Thursday evening from April through October held along Canton Street featuring live music, local businesses, food, and community engagement.
- Music on the Hill – A free outdoor concert series hosted on the Roswell City Hall Lawn showcasing a variety of musical genres.
- Riverside Sounds – Longest-running outdoor concert series on the banks of the Chattahoochee River. Please note: Due to Riverside Park Renovation project at Riverside Park (575 Riverside Road, Roswell, GA 30075), this outdoor concert series is on hold, until further notice. Riverside Park is planned to reopen summer 2027. For mor information, visit RoswellConnections.com.
- 4th of July Celebration – A patriotic community event honoring Independence Day with family-friendly programming and festivities.
- Youth Day Parade – A long-standing celebration of 75+years honoring Roswell’s youngest residents with a 2-mile parade through Historic Downtown Roswell filled with floats and marching bands.
- Christmas Tree Lighting – A festive holiday celebration bringing the community together to kick off the season.
These six events form the foundation of the City’s annual sponsorship offerings and provide businesses with repeated, multi-event exposure throughout the year.
If you would like to have temporary signs or banners advertising the event, please complete the temporary sign permit application and submit it to the Community Development Department in Suite G-30 at City Hall.
If you are interested in a run/walk on the trail system, you may have no more than 250 runners/walkers.
The City of Roswell has a mobile recycling trailer that provides containers to recycle plastic bottles and aluminum cans. This trailer can be borrowed by event organizers/applicants who would then be responsible for placing the recycling containers at the event, changing the bags when they are full, and notifying the attendees that recycling is available during the event.
The City of Roswell can also provide cardboard trash receptacles for $3 each. The event organizer/applicant is responsible for bags to put in the boxes and disposal of the trash.
To make arrangements for use of the mobile recycling trailer or to purchase trash boxes, please contact the Roswell Recycling Center at (770) 442-8822 or the Recycling Center email.
If alcohol will be served or sold at the event, please call (770) 594-6185. An Alcoholic Beverage Catering Permit may be required. Off-duty officers may also be required at your event.
If you will be serving or selling food at your event, please contact the North Fulton County Health and Wellness Department at (404) 332-1801 to discuss their requirements.
If you will be using a city hall facility, park, trail, or streets for your event, you will need to provide a Certificate of Insurance documenting a minimum of $1,000,000 in liability insurance and list the City of Roswell and its employees, agents, and servants as additional insured.