The City of Roswell Special Events Sponsorship Program includes six signature community events that take place throughout the year. These events are produced by the City and provide consistent, high-visibility sponsorship opportunities.
The current standard events included in the sponsorship program are:
- Alive in Roswell – A free monthly festival every third Thursday evening from April through October held along Canton Street featuring live music, local businesses, food, and community engagement.
- Music on the Hill – A free outdoor concert series hosted on the Roswell City Hall Lawn showcasing a variety of musical genres.
- Riverside Sounds – Longest-running outdoor concert series on the banks of the Chattahoochee River. Please note: Due to Riverside Park Renovation project at Riverside Park (575 Riverside Road, Roswell, GA 30075), this outdoor concert series is on hold, until further notice. Riverside Park is planned to reopen summer 2027. For mor information, visit RoswellConnections.com.
- 4th of July Celebration – A patriotic community event honoring Independence Day with family-friendly programming and festivities.
- Youth Day Parade – A long-standing celebration of 75+years honoring Roswell’s youngest residents with a 2-mile parade through Historic Downtown Roswell filled with floats and marching bands.
- Christmas Tree Lighting – A festive holiday celebration bringing the community together to kick off the season.
These six events form the foundation of the City’s annual sponsorship offerings and provide businesses with repeated, multi-event exposure throughout the year.