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Retail Redevelopment: Although Roswell currently is over-supplied in retail space, many of the larger, less competitive sites have the potential for redevelopment. These sites can become transformative projects that increase consumer spending (through new residential development) and decrease the excess retail space (through smaller retail footprints) benefiting all retailers. Selective redevelopment also will improve the viability of the remaining retail developments, as the decreased supply will stabilize rent rates and financial performance.
Class A Office: There will be opportunities as the economy recovers to support Class “A” office development in Roswell at strategic locations. The Holcomb Bridge/400 intersection has development and redevelopment potential to accommodate a substantial amount of new office development. GA9 between the Founder’s Square and Holcomb Bridge/Crossville intersection can accommodate smaller-scale office development (when the market can support new development).
Industrial: The industrial market has immediate opportunities for new development in Roswell. Data indicate much more demand for warehouse and flex space in North Fulton County than there is supply. It is important to balance immediate benefits from industrial development with longer-term opportunities consistent with the stated vision.
Lodging: There may be a market for a hotel type that does not already exist in the Roswell market. A bed & breakfast style concept has been proposed in the Founder’s Square/Canton Street area. This smaller-scale, market niche approach is more feasible than a traditional hotel development and capitalizes on the unique character of this area of Roswell. The City should also encourage new hotel development (in the mid- to long-term) in the areas closest to GA400, as these uses are complementary to the office potential and are strong tax revenue generators.
Tech and Corporate: Roswell’s quality of life and ideal location along Georgia 400 make the City very competitive to attract and retain technical, research, consulting, and corporate operations companies, ranging in size from 1-person firms to having thousands of employees.
Entertainment and Recreation: Creating a more diverse and integrated entertainment and recreation industry cluster is consistent with both the stated and implied vision established by the comprehensive plan, this economic development strategy, and numerous previous studies performed for the City. The dining segment has a valuable, but small presence (i.e. Canton Street) that can be expanded. One or more of the historic homes could be an ideal bed and breakfast venue. Other opportunities include expanding community-serving retail and sporting venues (i.e. soccer or softball tournaments).